The Daylesford Organic Farm Concept Essay Example for Free

The Daylesford Organic Farm Concept Essay Hello, everyone. Today I will be discussing the prospect of an organic farm-based business that I feel would be very beneficial for our company. To begin, I would like to talk about an already successful business based on the organic farm concept that is present in the United Kingdom. The name of this business is Daylesford and its purpose for this discussion is to look at it as somewhat of a template as to what our eventual business can be. First, we should take a look at a brief overview of the Daylesford Organic Farm concept. According to author Gwenda Brophy (2004), Daylesford Farm was first opened in 2002 by Sir Anthony and Lady Bamford with the purpose of selling different kinds of produce that had come from their estate (para. 13). The Bamford’s farm had already been growing organic produce for a good while prior to the opening of the business and had been selling it on the open market. As time went on, it only made sense to progress this on to a more direct outlet (para. 14). Brophy (2004) stated that it is very important for many people to know where their food comes from and as such the level of quality control is closely monitored by the Bamfords as they are directly involved in the entire organic process. Some of the examples of what is done by the Bamfords include growing their own wheat, carrying out the milling process and baking much of their own bread (para. 14). In addition to the organic produce that is offered by Daylesford, the shop also has a cafà © where customers can enjoy anything from a cup of tea to an organic steak. The Bamfords’ plan has been to continue to introduce new products as often as possible and although organic products are what Daylesford is known for, not every product is organic. Above all, the most important element to Daylesford’s products, organic or non-organic, is that they all maintain the same high level of quality (para. 19). Brophy (2004) notes that Daylesford is a traditional farm shop at its core but with both its non-wealthy and wealthy customers, catering to customers’ needs and the way the shop is styled is critical to its success (para. 16). In marketing the Daylesford concept, the shop has generally relied on word of mouth but has also been a presence with many charitable and community events (para. 17). Potential Market Segment Next, it is important that the target market for our organic-based business is identified. There are many factors here to consider when marketing our organic products to the consumer. Authors Bellows, Diamond, Hallman and Onyango (2008) noted that studies have linked organic purchases to consumers with perceived attributes that include taste, freshness, quality, safety and health (para. 7). In terms of the socio-economic characteristics of the organic consumer, research has shown that they are likely to have had a high education of college or above, are urban dwellers, have a high income, are younger consumers in age and predominantly female. The research on what motivates the organic consumer to purchase organic products reveals that the private benefits relating to food consumption are more important than the knowledge of the public benefits regarding organic farming. Essentially, it is more important to the consumer to purchase these products for the taste, freshness, convenience and health than out of concern for the environment as organic farming helps in reducing water pollution and protecting natural habitats (para. 8). In addition to the variables just mentioned, Dr. Deacue Fields also states that in determining the target market for organic produce and products, approximately 72% of consumers are classified as Generation X and Y while 69% of them are classified as Baby Boomers. In regards to income, more specifically, 35% of people considered as organic consumers earn more than $50,000 as opposed to the non-organic consumer which comprises a total of 30%. Finally, taking into account the geographic location of the common organic consumer, the majority of them are concentrated in the Western and Midwestern regions of the United States (â€Å"Marketing†, 2011). I think you will find that all of these elements combined will be of great help in  targeting our potential market for organic products. The Value Proposition Now, I would like to discuss the benefits that our organic-based business will offer to our target customers. First, as far as the functional benefits are concerned, one of the key factors is that organic produce offers the consumer a healthier option when it comes to one’s eating habits. In regards to chemicals, organic produce refrains from using any kind of synthetic pesticides, fertilizers, fungicides, herbicides or synthetic preservatives and additives. As such, the amounts of hazardous residues within organic foods are basically restricted to the lowest amount (â€Å"Organic†, n.d.). In terms of emotional benefits, our organic business can provide the good feeling that customers will have knowing they are choosing a much healthier alternative when consuming our foods. Studies and research that included a series of scientific experiments have shown that many organic foods such as dairy, fruits and vegetables contain a higher level of antioxidants, approximately up to 40% more than non-organic foods. These antioxidants help greatly in minimizing the rates of natural chemical oxidation of body cells therefore supporting healthier organs. Further studies have also confirmed that these antioxidants are very effective regarding heart-promotion (â€Å"Organic†, n.d.). All of these factors combined will contribute to the emotional feeling that our customers will have about themselves and the choices that they are making. Finally, I would like to address the self-expressive benefits of what our business can provide. These benefits can come about as a result of the image that our consumers display of themselves to others including friends, family, co-workers and acquaintances. The good feeling that our consumers already have regarding their health choices and purchasing our products can be reflected upon these other individuals. This will potentially allow us to draw in more customers as they are introduced to our business and the healthier and tastier products that we provide. Conclusion In summary, I think you will find the potential of an organic business in  the vein of Daylesford to be very beneficial to our company. With the increase that has occurred in the number of individuals opting for a healthier lifestyle within recent years, now is the perfect opportunity for our company to take part in this venture. As we have seen, the market for this type of business is large and growing and with our unique skills and techniques, we can provide a service that is equally as successful here in the United States. References Bellows, A. C., Diamond, A., Hallman, W. K., Onyango, B. (2008). Understanding consumer interest in organics: Production values vs. purchasing behavior. Journal of Agricultural Food Industrial Organization, 6(1), 1-31. Retrieved from http://eds.b.ebscohost.com.proxy.devry.edu/eds/pdfviewer/pdfviewer?sid=af0e28a8-a1aa-4bea-b2d5-41190f879738%40sessionmgr112vid=15hid=120 Brophy, G. (2004, Mar 27). Down on the farm shop: Country living: Gwenda brophy visits two very different variations on a rural staple and finds common ground. Financial Times. Retrieved from http://search.proquest.com/docview/249488024?accountid=44759 Fields, D. (2011). Marketing organic products. [Data file]. Retrieved from http://www.tuskegee.edu/sites/www/Uploads/files/About%20US/TUCEP/Organic%20Farming%20Training/Marketing%20of%20Organic%20farming.pdf Organic food and benefits. (n.d.). [Data file]. Retrieved from http://www.english.umd.edu/sites/default/files/interpolations/pdf/dong.pdf

Impacts of WTO on Trading Countries Essay -- essays research papers f

Impacts of WTO on Trading Countries International trading has had its delays and road blocks, which has created a number of problems for countries around the world. Countries, fighting with one another to get the better deal, create tariffs and taxes to maximize their profit. This fighting leads to bad relationships with competing countries, and the little producing countries get the short end of this stick. Regulations and organizations have been established to help everyone get the best deal, such as the World Trade Organization (WTO), but not everyone wants help, especially from an organization that seems to help only the big countries and those they want to trade with. This paper will be discussing international trading with emphasis on national sovereignty, the World Trade Organization, and how the WTO impacts trading countries. To understand how the World Trade Organization impacts international trading and national sovereignty, we must know what they are and mean to countries. All countries must trade to sustain their people and to get the products they need. It is a known fact that certain countries have what other countries need/want; whether it is natural resources, labor or consumer products. Trading though needs to be regulated, because bigger countries can â€Å"bully† smaller less experienced countries. Countries are looking to get the most profit necessary, and with out regulations some countries could take what the need. National sovereignty is when a nation has complete rule over its country or the region in which it controls. When international trading comes into play, that nation’s rule can change, or be changed, to better fit trade agreements, taxes/tariffs, and the sort. National sovereignty is usually bent, even if just a little, to abide to companies within their nation a nd other trade partners. To discuss how the World Trade Organization impacts international trading and national sovereignty we must first explain what it is and why it was established in the first place. The World Trade Organization is designed to create the rules involved with trade. These trading rules include all countries, not just the US, and can therefore be a little tricky at times. "The WTO establishes a framework for trade policies, it does not define or specify outcome... ...end of the stick seem to be the small farms, developing countries, local communities and the environment. The WTO isn’t a perfect organization by any means, but it does try to regulate tariffs and taxes and occasionally does end up helping a few poor countries out. Without the WTO, would the world be a different place? America needs it, this much we know, but do all the other countries? Many protestors would argue that no, the world does not need the WTO and everyone should stick to its own domestic issues. However, others might say yes, the WTO can be of some use when dealing with particularly remote countries that might not have a chance to trade with anyone else otherwise. In either case the facts have been shown on what the WTO is, why it is here, what it does and how it effects trading. Works Cited Bagwell, Kyle & Staiger, Robert W. "A Theory of Managed Trade," American Economic Review. 1990. American Economic Association, vol. 80(4), pages 779-95. Hoekman, B. â€Å"The WTO, the EU and the Arab World: Trade Policy Priorities and Pitfalls.† Centre for Economic Policy. 1995. CEPR. Paullier, Juan. â€Å"In Depth I: World Trade Organization.† Choike. 2004. 04/22/2005.

Comparison of ‘Harry Potter and the philosopher’s stone’ and ‘Aice in Wonderland’ Essay

The piece of extract that I have chosen to analyse from ‘Harry Potter and the Philosophers stone’ is from chapter thirteen, ‘Ron’s nerves were at breaking point†¦he was petrified’. The reason why I have chosen to explore this piece of text is because there are numerous occasions in this extract where some of the characters face a challenge. From ‘Alice in Wonderland’, the text that I have chosen to analyse is from chapter one, ‘there was nothing very remarkable†¦it would not open’. I have chosen to explore this extract because it is in this piece of text where Alice enters Wonderland although she has no clue of where she is. ‘Harry Potter and the Philosophers stone’ is about an orphan called Harry Potter who is reluctantly been taken in by his relative, the Dursleys, a mean-spirited unimaginative family. Immediately our sympathies lie with Harry as we see how he is mistreated by the Dursleys. It is not until his eleventh birthday when he learns the truth about himself and his life is changed forever. Harry learns that he is a wizard and that his parents had not died in a car crash like how he was told but they were killed by a very powerful dark wizard whose name is not mainly said and called ‘You know who’ because of how much the other wizards fear him. From this point on, Harry leaves the Dursleys and moves into a completely opposite world where he is a very famous figure and attends Hogwarts, a school that teaches witchcraft and wizardry. Throughout the book, Harry faces opposition from almost wherever he goes. ‘Alice in Wonderland’ is about a young girl who finds herself in an unfamiliar and an extraordinary, mystical world known as ‘Wonderland’. Alice enters Wonderland after she slips down a rabbit hole in pursuit of a rabbit she hears talking. She follows the rabbit down a very deep rabbit hole and falls into a room. She doesn’t know where she is but that does not make her panic. She then comes across a bottle containing a magical potion which causes Alice to shrink in size and here she faces a challenge in getting hold of the golden key which she had left on top of the wooden table. The main characters from both novels are portrayed very differently to each other. In the extract from ‘Harry Potter and the Philosophers stone’, Harry faces a challenge in finding the snitch before the Hufflepuff seeker finds it. This is made difficult for Harry, firstly because he feels pressure from Wood and the other Gryffindor team players as this is a very crucial game for them and secondly because Snape is refereeing the match and he will be biased against Gryffindor. Just as Harry feels pressure, in Carroll’s novel Alice is portrayed as very ignorant towards the natural world. This is the reason why Alice does not see it as being strange when she hears a rabbit say to itself ‘Oh dear, Oh dear! I shall be late!’ it is not until the rabbit takes a watch out of its waistcoat, she realizes that it is very unusual for a rabbit to make this action and this is why she follows him down the rabbit hole. The Victorian era plays a large role in Carroll’s novel. The queen was the dominant figure at the time. It was also an era of punctuality which regards to the rabbit being late. The Victorian era was an age of growth and self-discovery, this relates to Alice discovering a completely new world whereas in Rowling’s novel, Harry does not only ‘discover’ a completely different world but faces a major challenge in discovering his own self, which he finds very difficult to believe at the start because he has spent the last few years of his life in a cupboard under a staircase. In Carroll’s novel, the queen is dominant over Wonderland unlike Rowling’s novel, where there is no queen or king of the magical world, but there is a ‘Ministry of Magic’ which tries to keep the Magical World away from the non-magical world. Hagrid describes the Ministry of Magic as ‘messin things up as usual’ and we get a very similar impression of t he queen in Carroll’s novel . Like many other novels from the Victorian times, Carroll’s novel also has a reference to the class. We get this impression when Alice struggles to get hold of the golden key which she had forgotten on top of the wooden table. In Rowling’s novel, there is no reference to the class instead it is all about whether someone is ‘pure-blood’, ‘half-blood’ or a ‘mudblood’. Hermione is taunted by Malfoy and the other Slytherins for being a ‘mud-blood’ or having non-magical parents. The reason why the Slytherins tease mud-bloods is because they are all pure-bloods themselves. Ron on the other hand is a pure blood but is teased for the lack of money his family has. In this extract Ron faces a challenge in dealing with Malfoy when he is insulted by him. Ron chooses the option of beating him up and as Crabbe and Goyle try to help Malfoy, Longbottom also gets involved to help Ron. Rowling has done this to show that Longbottom has the courage to face his enemies even though he is bullied by Malfoy and his gang because they think he is very stupid and doesn’t have the courage to stand up for himself. It is not that Longbottom gets involved shows us he has courage but he takes on two other people who are much bigger than him in size. Ron’s action shows us that he has a very short temper and if he loses it then he can be very brutal. From the extract I have chosen from Carroll’s novel, Alice faces a challenge in finding out where she is and how to get out. At the end of the fall, Alice hears the rabbit and does not give up in chasing it which leads her into a long, low hall. She finds a key and faces a challenge in finding the door the key goes to. After she finds that the key goes to none of the doors, she still does not panic instead she goes around again and finds the real door but notices that the door is too small. It is a major challenge for her to recognize the real world. When she is falling down the rabbit hole, she thinks that the people on the other side of the Earth would walk on their heads whereas she does not understand that everyone is pulled to the centre of the earth and the fact that it is impossible for anyone to walk on their head. She also thinks that she will virtually fall right through the Earth but this is also impossible. Her ignorance is the factor that makes her so unafraid of anything and this is the explanation to the fact that she heard the rabbit talk and didn’t find it so ‘remarkable’. Carroll Characterizes Alice as being a show off with her vocabulary and he does this by putting a load of non-sense in her speech. Harry on the other hand is described as very quite and completely the opposite of ‘showing off’, this is why despite knowing how famous he is, he does not use it to show off.

Essay on Nature of customer demand within a company

Part One A) The general nature of the funeral business is to some degree incredibly uncertain. There is no guaranteed way of forecasting future work as there is no guarantee that death rates in the area will remain the same year on year due to various factors e.g. general health in the area, local disasters, poverty rates etc. For the purpose of this report the focus will not be on the funeral business as a whole but on one area of sales – monumental masonry. The nature of customer demand – volume, variety and uncertainty Month on month the monumental masonry side of the business will complete, on average, 40 monumental orders – 75% of this work will be new work that has come from funerals that the business has recently†¦show more content†¦This generally works by use of medium term capacity planning whereby using historical data and current number of funerals to be carried out the manager can somewhat anticipate the demand and therefore ensure that current work is completed in time so that there will not be a back log of orders. However due to fluctuations in demand short term capacity adjustments will sometimes have to be made to ensure that work is carried out at a quicker rate in during the busier periods (in this case December). When fluctuations in demand occur to a level that the business cannot cope with then the work will be sub-contracted to another business to help cope with said demand. This also helps in keeping the costs of staff down, momentary fluctuations in demand will not require the use of extra/temporary staff if the work can be completed elsewhere to the same standard of quality. The weather can create problems in terms of fixing monuments in the required cemetery/churchyard, particularly during the winter months. Therefore it is expected that if the weather has been particularly bad on some days and the process of fixing monuments couldShow MoreRelatedIntroduction of Toyota Motor Corporation1417 Words   |  6 Pageseleventh largest revenues in the globe, and representing the third largest automobile manufacturer in the world, after General Motors and the German group Volkswagen (Crown Motors). Toyota is nowadays a leading retailer throughout the world, especially within the United States, and this leading position has been attained due to the companys increased ability to understand the needs of the market and adapt to them. 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